What is Call Evaluating?

What is Call Auditing? Woman with headset reviewing document on clipboard

The purpose of a business audit is to examine and evaluate the integrity and compliance of your financial records. The same principles and review process are applied to call quality monitoring, with audits and evaluations directed at the quality of your call center.

Call quality monitoring refers to the systematic process of evaluating and assessing phone conversations between your call center agents and customers. Its primary objective is to ensure that calls meet predefined quality standards and align with your organization’s goals and your customer’s expectations.

The Importance of Call Quality Monitoring in Call Centers

Your call center is a crucial piece of your business’ success; not to mention, a tremendous investment. Ensuring your call center agents are performing optimally is important, to say the least.

Call evaluations involve the careful analysis of a variety of aspects, including agent performance, adherence to scripts and protocols, customer satisfaction levels, and compliance with regulatory requirements.

Quality Assurance

Call centers strive to provide exceptional customer service and maintain high-quality standards. By conducting regular call evaluations, you can identify areas of improvement and address performance gaps.

Call quality monitoring helps ensure that agents adhere to best practices, follow company guidelines, and deliver consistent service quality.

Training and Coaching

Quality monitoring also serves as a valuable tool for training and coaching purposes. By reviewing recorded calls, supervisors can identify individual agent strengths and weaknesses.

This insight can then direct targeted coaching sessions to enhance your agents’ skills and knowledge, leading to improved performance and customer interactions.

Compliance and Legal Requirements

Many industries, such as finance, healthcare, and telecommunications, are subject to strict regulatory guidelines. Regular call audits and evaluations helps ensure that your agents comply with these regulations during customer interactions.

It also allows you to identify potential compliance issues, rectify them promptly, and protect yourself from legal repercussions.

Customer Satisfaction

Customer satisfaction is, of course, the cornerstone of any successful business. By evaluating calls, you can assess the level of service provided, identify customer pain points, and gather feedback to enhance the overall customer experience.

This information can be used to refine processes, improve product knowledge, and train agents to address customer concerns more effectively.

The Call Auditing Process

Any quality program should be customized to your specific business needs and goals, however, here are some basics of the process …

1. Define Key Metrics

Before initiating call auditing, it is essential to establish your key performance indicators (KPIs) and quality standards. These metrics should align with your goals and reflect customer expectations. Common metrics include call resolution time, average handling time, call quality, adherence to scripts, and customer satisfaction ratings.

2. Select Random Sample Calls

A representative sample of recorded calls is selected for evaluation. These calls should cover various scenarios and agent-customer interactions to provide a comprehensive assessment of call center performance. Random selection ensures fairness and prevents biased evaluations throughout the quality monitoring process.

3. Analyze Call Performance

During the quality monitoring process, the selected calls are evaluated based on the predefined quality metrics. Factors such as agent professionalism, empathy, active listening, problem-solving skills, and compliance with company protocols also are assessed. Performance evaluations are often supported by a standardized scoring system to ensure consistency and objectivity.

4. Provide Feedback and Coaching

Once call evaluations are complete, you should give agents feedback, highlighting their strengths and areas for improvement. Coaching sessions can then address specific issues, and you may consider providing additional training if necessary.

Whether from internal or external sources, or a hybrid program, ongoing feedback and coaching are crucial for continuous improvement and fostering a culture of excellence in the call center.

Putting Call Quality Monitoring to Work for You

Call quality monitoring can play a pivotal role in optimizing your call center operations and delivering outstanding customer service. With a system for evaluating calls, you can gain powerful insights to maintain the quality and efficiency of your call center.

We invite you to connect with us to discuss just how you can put call evaluations to work for you. Contact us by using this form to book a call or by calling 1-800-397-3515. If you prefer email, you can contact us at info@arcqs.com.

In the meantime, you may also find our Contact Center Optimization FAQ helpful.