Sales Effectiveness Training
Whether your telesales team is centralized or operating in local branches, your agents strive to gain insights into customer needs and turn those conversations into sales. Understanding those customer interactions–the language, messaging, and customer behaviors–is critical to converting leads into revenue. Sales Effectiveness Training gives your team valuable insights they can leverage to drive results.
ARC works with your sales and marketing leadership to build a customized program that focuses on increasing revenue for your business through effective customer interactions. We train your agents to hone and amplify their skills to transition from simply answering the phone and replying to basic intake questions to becoming a sales top-performer who approaches each call with the vigor and enthusiasm of solving the customer’s need and creating value… and closing the sale.

Amplify your team’s sales effectiveness to grow revenue
- Grow sales agent confidence and your sales pipeline. As your agents become more skilled at understanding customer interactions and behaviors, they can more effectively propose solutions that convert to upsell and cross-sell opportunities.
- Grow revenue and improve ROI. Delivering the solutions your customers need and want in fewer, more impactful interactions leads not only to quicker customer satisfaction but also improved ROI.
- Improve sales effectiveness. Through training and customer insights, your team is empowered to sell smarter, better, and faster.
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Sales Effectiveness & Revenue
Is increasing both customer satisfaction and sales revenue a top priority for your business?
Contact centers are one of the most effective ways to drive sales and increase revenue. It’s been proven that high quality service translates into new and returning customers. By providing personalized and responsive support, contact centers create positive customer experiences that build trust and loyalty.
This not only enhances customer satisfaction but also enhances the likelihood of repeat business and referrals. In today’s competitive market, leveraging the power of a well-trained and well-managed contact center can be a game-changer for your business, ensuring consistent growth and a strong bottom line.
Case Study:
The Challenge
A major retailer is looking for a way to grow their customer base organically, retain loyal clients, and encourage patrons to spend more online and at their store. They need to train their agents on how to identify customer needs in every interaction and convert each touch point with a customer into an upsell opportunity subtly and smoothly.
How we solve the problem
By combining Speech Analytics with ARC’s Quality Monitoring program, the retailer is able to identify customer needs and trends, gain real-time contact metrics, and coach their agents to increase upselling opportunities. The result is direct improvement on agent performance, compliance, productivity, and call-handling strategies that yield incremental revenue for the retailer.
Book a Meeting
Let's talk about your company's goals and needs!
Cheryl Thibault,
Founder of ARC
eBook: 4 Ways to Transform &
Optimize Your Contact Center
Here’s what you’ll learn:
- How Speech Analytics are changing CX.
- How to gain valuable insights that put you years ahead of your competitors.
- The keys to creating a thriving culture.
- How to improve customer experience and reduce lost revenue with omnichannel strategies.


ARC has been a great partner and collaborator for our needs and if we need anything in the future or any of the other programs at my agency need anything like this, ARC will be the first I will recommend.
Sheena M Ammen Binder
Director, Client Access - AllHealth Network
I am impressed with the quality of notes and their ability to capture the technical details properly in them – which is tricky given all the components and technical jargon our industry likes to throw around.
Ted Ekkars
Polaris
I feel better now that I know the coach and know all the preparation they put into understanding our company. I feel like they are part of the team now. I was impressed with the fact that they have already profiled our coordinators and understand the best tactics to train them with.
Tom Southerland
Neff Rental
ARC was very receptive to our needs from the very beginning and I could tell that they were going to be a pleasure to work with. Their references were excellent and their pricing was exceptional! They are open to new ideas and very creative – they really go the extra mile to help.