Leverage Omnichannel Marketing
Omnichannel Marketing Optimization
Delivering excellence in every customer interaction, across every channel.
Having more than one way to contact your business is an effective way to ensure your customers feel heard and enables them to escalate their problems based on their preferred communication channels. This flexibility not only enhances customer satisfaction but also fosters a sense of trust and reliability.
By offering multiple touchpoints, you cater to diverse customer preferences, making it easier for them to reach out and receive timely support. With ARC’s omnichannel quality monitoring, you can ensure that each interaction across all channels meets high standards of service.
This comprehensive approach not only aligns with your brand promise but also provides invaluable insights into customer needs and expectations, elevating overall customer satisfaction and loyalty.
The Challenge
Case Study:
A major energy provider is receiving feedback from their customer base that they are experiencing long hold times and service agents lacking knowledge. Their customers feel like they are unable to get quick and accurate answers when they need them.
How we solve the problem
By evaluating the energy provider’s omnichannel communications, ARC is able to analyze calls, chats, and emails to identify areas where messaging quality and delivery can be improved. Working with contact center and marketing leadership, ARC is able to train and coach agents to deliver consistent information that is on brand in every customer interaction and across every channel.