Customer Intelligence
Every business wants to get ahead of the curve when it comes to fulfilling their customer’s needs. But, sometimes it can be difficult to identify exactly what customers need.
The Challenge
A major non-profit organization wants to know what interests drive their donors’ passions, the best ways to communicate with them, and other important information.The non-profit needs this information in order to cultivate the relationship further with their donor base and grow their funding organically.
How we solve the problem
Using our Customer Satisfaction program, ARC works with the non-profit organization to launch a customized survey online to donors to gather insights into their motivations, behaviors, and intentions. The resulting analysis provides valuable, actionable data that the organization can use to plan a targeted fundraising campaign addressing specific donor insights.