Cheryl Thibault Elected to MSPA Americas Board of Directors

Cheryl Thibault Elected to MSPA Americas Board of Directors

ARC is proud to announce that CEO Cheryl Thibault has been elected to the MSPA Americas Board of Directors by the organization’s membership. She will serve a two-year term, starting January 1, 2023.

MSPA Americas is a trade association representing the customer experience and merchandising industries. Its mission is “to connect and support the businesses that influence customer experiences through managing, quantifying, interpreting, enhancing, and redefining the customer experience.”

As such, it’s no surprise that Cheryl was elected to serve on the Board of Directors.

Cheryl Thibault, CEO

Cheryl is ARC’s Chief Experience Officer. She meets our clients’ unique and varied needs by combining her 30+ years of experience in the creation of quality assurance programs with her strong leadership and irrefutable problem-solving skills.

Under her guidance, ARC has become a leader in transforming customer experiences by engaging data to improve interactions between people.

MSPA Americas Board of Directors

There are a total of 13 CX industry leaders serving on the MSPA Americas Board of Directors. Cheryl was elected to one of the four Directors-at-Large seats for the upcoming 2023-2024 term along with the following professionals:

  • Phil Lamers, President and CFO of Retail Merchandising Services, Inc
  • Steve Heintzelman, Chief Operating Officer of Alta360 Research
  • Eileen Wirz, Director of CX Measurement Operations and Quality Assurance at CXE, Inc.

“The members have selected a great mix of continuity and fresh ideas in this group of incoming board members,” MSPA Americas President Stan Hart said in the press release announcement of the election results.

MSPA Americas has the stated vision to “build a bridge of honest, constructive, and transparent feedback between customers and the brands that serve them in order to maximize satisfaction, efficiencies, brand loyalty, and company revenues.”

That intention closely aligns with ARC’s mission and vision as well.

ARC’s Mission and Vision

Under Cheryl’s leadership, ARC’s mission is “to help companies develop a strong service culture among their employees, enabling them to achieve customer satisfaction with every interaction.”

But even further, “by providing accurate, actionable, and insightful data, we arm companies to drive sales, retain clients, and position their brands at the top of their industries in service and customer satisfaction.”

ARC’s vision is “to help companies grow by cultivating meaningful, actionable, and helpful connections with their customers every time.”

If you’re interested in finding a CX management solution for your contact center, Cheryl would love to connect with you personally to explore possible solutions. To get in touch, use our online form to book a call or simply call 1-800-397-3515.