8 Ways to use VoC (Voice of the Customer) to Improve your Company’s Contact Center

Use VOC (Voice of the Customer) to improve your company's contact center. A smiling call center agent wears an earpiece.

When it comes to delivering an exceptional customer experience, knowing how to use VoC (Voice of the Customer) to improve your company’s contact center can give you a competitive advantage.

Customers tell you what they want and need both directly and indirectly. VoC data is what helps you hear them and deliver continued exceptional service where it already exists, as well as improved services where needed.

This ability to gather and target is why understanding and leveraging VoC is not just a best practice, it’s a strategic imperative if you are to set yourself apart and succeed.

Using VoC to Improve Your Contact Center

Here are some of the things you can do to harness the power of VoC and put it to work for you:

1. Initiate Comprehensive Feedback Mechanisms for Real-Time Feedback

Create a robust system for gathering customer feedback across multiple touchpoints. This can include surveys, post-interaction feedback, and social media listening to capture a diverse range of insights. This multichannel approach provides a comprehensive view of customer sentiments and concerns; providing a holistic understanding of customer experiences. Real-time insights empower your contact center to address concerns and celebrate moments of excellence swiftly.

2. Implement Advanced Analytics

Leverage advanced analytics tools, including text and sentiment analysis, to derive meaningful insights from unstructured data. Analyzing customer comments and feedback enables you to identify trends, sentiments, and areas for improvement.

3. Develop Customer Personas

Utilize VoC data to create detailed customer personas. Having a deep understanding of the diverse needs and preferences of the different customers you serve allows you to deliver personalized service and make targeted improvements to your contact center and CX.

4. Map the Customer Journey

Create customer journey maps to visualize — and find ways to improve — the end-to-end customer experience. VoC data can inform and direct improvements at each touchpoint along the overall customer journey.

5. Take Immediate Action in Response to Feedback

Implement a closed-loop feedback system where customer feedback triggers immediate action. The system should notify relevant teams or individuals about customer concerns and then track the resolution process. This demonstrates a commitment to continuous improvement in response to VoC data.

6. Align Training Programs with Feedback

Tailor training and development programs for contact center agents based on VoC insights. Address specific areas identified through customer feedback to enhance the skills and performance of your customer service team.

7. Address Issues Proactively

Use VoC data and insights to identify and address potential issues before they escalate. Proactive monitoring of customer feedback enables your contact center to not only resolve individual problems but also implement systemic changes to prevent similar issues in the future.

8. Regularly Review and Adjust Strategies

VoC is not a one-time initiative. It’s an ongoing process. You’ll need to regularly review and adjust your strategies based on changing customer expectations, industry trends, and the evolving landscape. Stay agile and responsive to maintain a customer-centric approach.

Implementing a VoC Program

Implementing a VoC program gives you a powerful tool to enhance customer satisfaction, agent performance, and overall operational excellence in your contact center.

VoC isn’t just a metric or a collection of data, it’s how you can maintain sustained CX success.

We invite you to connect with our experts at ARC to learn more about how to use VoC to improve your company’s contact center.

To get in touch, use this form to book a call or you can reach us directly at 1-866-798-0488. If you prefer email, you can contact us at info@arcqs.com.