Competitor Analysis Gives You an Advantage
Keeping track of competitors has long been established as a best practice for business success, from the enterprise level to small businesses. Coupled with today’s increasingly competitive consumer arena, obtaining and analyzing reliable data on your competition remains essential for a strong competitive advantage.
Customer contact center agents are the face of your relationships with your target audience – both existing and potential customers. Regular Competitor Analysis of both your own and your competitor’s strengths and weaknesses allows you to make informed, strategic decisions to put your best face forward, setting your contact center apart from the rest and retaining or growing your market share.
ARC Helps You Stay Ahead of Your Competition
How We’ll Help
- Identify your key competitors – both direct competitors and indirect competitors, depending on your specific competitive landscape and demographics.
- Define common elements of customer service and quality.
- Break down target areas you’d like to review.
- Develop a customized program where we’ll contact both you and your competition on a regularly scheduled basis.
The Competitor Analysis you receive from ARC uses a common scoring format to impartially measure the service provided by both you and your competitors. You’ll receive a detailed summary and assessment form that evaluates each individual interaction.
Ongoing market research, including a well-planned competitive analysis of other players in your field, can set your business ahead and make your contact center team the best in your industry.
Use Competitor Analysis to Drive Business Growth
Keeping track of how your competitor’s products and services compare to similar products and services provided by your own business allows you to identify gaps and opportunities for new products or enhanced product features – potentially including identifying new target customers or new markets. Similarly, analyzing your pricing compared to competitors’ pricing can more concisely direct value and pricing strategies that support business growth.
With the analytics tools and methods used in our Competitor Analysis Programs, our ultimate focus is on helping companies change for the better, not simply delivering data. We invite you to take the next step and contact us to learn more about how we can specifically help you.
Regular competitor analysis allows your business to do the following:
- Measure customer satisfaction across the board — product, services, and interactions.
- Identify industry trends in customer behaviors and needs.
- Gain insights that impact product development, product offerings, strategic planning, sales strategies, marketing strategy, and more.
eBook: 4 Ways to Transform &
Optimize Your Contact Center
Here’s what you’ll learn:
- How Speech Analytics are changing CX
- How to gain valuable insights that put you years ahead of your competitors
- The keys to creating a thriving culture
ARC has been a great partner and collaborator for our needs and if we need anything in the future or any of the other programs at my agency need anything like this, ARC will be the first I will recommend.
I am impressed with the quality of notes and their ability to capture the technical details properly in them – which is tricky given all the components and technical jargon our industry likes to throw around.
I feel better now that I know the coach and know all the preparation they put into understanding our company. I feel like they are part of the team now. I was impressed with the fact that they have already profiled our coordinators and understand the best tactics to train them with.