ARC CEO Cheryl Thibault attended and spoke at ShopperFest 2024 in June, exemplifying ARC’s dedication to empowering the mystery shopping community. She participated with a genuine desire to support the industry by sharing her expertise and insights and spending time with other industry leaders she’s built long standing relationships with.
What is ShopperFest?
“ShopperFest is a yearly event that brings shoppers and MSP (Mystery Shopping Provider) company owners together for education and networking. Many anticipate it throughout the year,” Cheryl says.
“This event is a great educational opportunity. Not only are there training and certification courses on all things mystery shopping, but there are also opportunities to speak to business owners and schedulers.”
MSPA Americas is the trade association that organizes ShopperFest each year. Cheryl Thibault is currently serving as a board member of the organization.
“MSPA is the leading industry expert and a highly trusted resource on customer experience and mystery shopping,” Cheryl says. “ShopperFest is the yearly event committed to the mystery shopping community and supporting mystery shoppers.”
The conference gives independent contractors the opportunity to network with each other, MSP business owners, and industry leaders over the course of a weekend. Training sessions and certification courses were also offered during the event.
Training and Certification at ShopperFest
“MSPA is committed to providing education and assisting mystery shoppers in getting everything they want out of a career as a mystery shopper,” Cheryl says. “Shoppers who attend these events come away with not only new skills but also new relationships with other mystery shoppers and MSP business owners.”
Cheryl participated in the panel for the Company Owner’s Forum: How to Get Our Best Assignments and in the breakout session Help Wanted: How to Transition to a Scheduler or an Editor.
In addition to Cheryl’s personal contribution and participation in ShopperFest, ARC was also a sponsor of the event.
Attendees who passed any of the almost dozen certifications at ShopperFest were announced and recognized with a certificate and commemorative pin at the closing luncheon.
Partner with ARC for Mystery Shopping Excellence
ARC’s presence at ShopperFest 2024 showcases its dedication to the mystery shopping industry. Under Cheryl Thibault’s leadership, ARC continues to support the mystery shopping and CX industry by sharing expertise, fostering relationships, and promoting industry best practices.
Get in touch for more information about ARC’s initiatives and to learn how you can benefit from their expert solutions.
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